Art Direction, UI Design, and Front-End Development | Reid Hitt

About

I design apps and websites that help organizations tell their story and connect with their audience. I bring art and craft to the work, with the belief that design should be accessible and beautiful for everyone.

As Associate Design Director at Infinum North America, I lead design and strategy for complex products across a range of industries and missions.

My Values

Every detail matters.

UI design, interactive prototypes, and component libraries with an artist’s eye.

Good design works for everyone.

WCAG compliance and best practices improve the experience for everyone.

Type is the foundation.

Clear typography and editorial design build trust, guide the reader, and keep the focus on content.

Using AI without losing yourself.

Craft, judgment, and taste guide an AI-assisted workflow.

Select Clients

Editorial

  • Reuters
  • Scholastic
  • Time, Inc.

Health

  • The Class
  • Commonwealth Care Alliance
  • VNS Health

Advocacy

  • Center for Victims of Torture
  • Consumer Reports