Art Direction, UI Design, and Front-End Development | Reid Hitt

About

I design apps and websites that help organizations tell their story and connect with the people they serve. I bring art and craft to the work (vision and precision), with the belief that design should be accessible and beautiful for everyone.

As Associate Design Director at Infinum North America, I lead design and strategy for complex products across a range of industries and missions.

My Values

The details aren’t small

UI design, interactive prototypes, and component libraries crafted with care.

Good design works for everyone

WCAG-compliance and best practices raise the baseline for all users.

Type is the architecture

Strong typography and editorial design principles establish trust, guide the way, and let the content shine.

Using AI without losing yourself

Craft, judgement, and taste inform how AI tools aid the process.

Select Clients

Editorial

  • Reuters
  • Scholastic
  • Time, Inc.

Health

  • The Class
  • Commonwealth Care Alliance
  • VNS Health

Advocacy

  • Center for Victims of Torture
  • Consumer Reports