visual design

Business Insider

Visual Identity, Responsive Web Design, and Component Library

Business Insider and ETR, the agency were I work, are longtime partners. After years of successful projects together, like Insider and The Bottom Line video series, Business Insider again enlisted ETR when they were redesigning and rebuilding Business Insider's website. With the team at ExpandTheRoom, I developed a responsive web design, and a HTML/CSS component library. The result was a smart design system that struck a balance between flexibility, performance, and usability. The completely redesigned page templates allow content creators to make dynamic, evolving content using a toolkit of on-brand site components.

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Component Library
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